In 2001 the founders of D&M identified a need for delivery of professional profiling in the field of online
After extensive search, and talking with many psychological groups and experts, the advanced
PI design currently in use was found and integrated into the sites
It is a unique psychology test based on a decade of psychological research, practice and highly advanced mathematics
of managing statistics that make the PI highly resistant to client's subjectivity or attempted misrepresentation.
The PI is a unique psychological, mathematical and self-development tool connecting in a single whole the newest
exclusive innovations with a number of advantages and opportunities, inherent in the best existing techniques.
Multiple methodologies are used as a theoretical base. For example, some psychological models used are:
psycho-analysis, psycho-synthesis, motivational and dynamic psychology, a Gestalt, sexology, neuro-linguistic
programming and some of author's exclusive concepts.
Within the current scope of the online introductions market there is no parallel for the PI. Its 100 question
structure is integrated into the client profile generation process. Requiring 20-40 minutes to complete, it produces
detailed and highly sophisticated report.
The computational processing developed with the use of traditional mathematical statistics and some of author's own
ideas and methods, at present have no analogues anywhere in the world.
The output of the report provides the client with insight into a wide range of personality attributes that explain
his or her ability to cope with diverse circumstance of a relationship whether sexual, business or behaviour in groups.
The program calculates 34 statistically normalized parameters estimating various individual and personal qualities: physiological, psychological, use of energy, intellectual characteristics, business qualities, and sexual potential. The wide choice of calculated parameters allows for the specific goal of using the test as a powerful tool to derive and present information necessary for decision-making in beginning a relationship.
- The reliability of results even when a person consciously attempts to distort answers is compensated for by the powerful mathematical device and extensive statistics.
- The test can be applied in many kinds of activities: dating, employee selection, promoting, and many other applications, supported by a large and a varied scaling of statistical analysis and parameters.
- The diversity of interpretations of the test gives full assessment of practically all qualities and aspects of the personality.
- Accuracy, trustworthiness and reliability of assessment are provided not witepeated recurrence of a question in various similar phrases, but by the checking of answers with statistical data. Thus random errors and conscious distortions are automatically corrected, and this practically excludes an opportunity of distortion of the information given by user.
The PI successful application in the limited market segment has led D&M management to initiate planning on wider application scopes and ranges. While the basic software engine used in the PI is easily ported to other fields requiring personality profiling, work has already started on developing products that, though based on same and ongoing research and evaluation of statistical data, will allow D&M to offer services to other diverse market segments in human relations, workplace solutions and other areas of social interactions.
In 2004 D&M purchased all proprietary rights to PI.